Prime Day, Tracked Honestly

How to tell a real Prime deal from a fake one

The oldest trick in event retail is raising the 'was' price so the discount looks bigger. That's why this site tracks Amazon electronics prices every day with our own first-party ledger — when an event hits, we can compare the event price against the actual tracked 90-day average, not against a marketing number.

Three honest rules for any Prime event: first, a discount only matters relative to the typical recent price, not the list price. Second, category matters — Amazon's own devices (Echo, Fire TV, Kindle) reliably hit their deepest prices of the year during Prime events, while third-party electronics are hit-or-miss. Third, if you're not sure, wait: our tracked-low data on each product's price page shows whether today's number is genuinely unusual.

What's actually worth buying at a Prime event

Based on documented patterns across recent Prime events: Amazon devices at 40–60% off are usually genuine annual lows. Headphones, earbuds, and smart-home gear see real but smaller cuts. Big-ticket TVs and laptops often bottom out at Black Friday instead — if you can wait five weeks past the October event, you'll frequently do better.

Our buying guides rank the products worth watching in each category year-round, and every deal we list links to its price history so you can judge the discount yourself.

Frequently asked questions