Presidents Day TV Deals: Why February Is the Best Month for TVs

February is secretly the best month to buy a TV, and Presidents Day weekend is the peak of that opportunity. This isn't marketing hype — the economics of the TV industry create a perfect storm of low pricing that rivals and sometimes beats Black Friday deals.

Why February Pricing Is Special

The Model Year Transition

TV manufacturers announce new models at CES every January. The 2026 models start hitting shelves in March-April. This means retailers are sitting on warehouses full of 2025 models that need to move. The pressure to clear inventory drives genuine, aggressive discounting.

Post-Holiday Surplus

Black Friday and Christmas created massive inventory orders. Whatever didn't sell during the holidays is now taking up expensive warehouse space. Retailers discount to reclaim that space for incoming 2026 inventory.

Tax Refund Timing

Early tax filers receive refunds in February. Retailers know this and compete aggressively for that spending. TVs are one of the top tax-refund purchases, so competition peaks around Presidents Day.

Low Consumer Awareness

Most shoppers think Black Friday is the best time for TVs. The relative obscurity of Presidents Day TV deals means less competition, more available inventory, and better odds of getting the exact model and size you want.

What the Data Shows

Our three-year pricing analysis across 500+ TV models reveals:

• 65-inch 4K LED TVs: Average Presidents Day price is 5-8% lower than average Black Friday price
• 55-inch 4K LED TVs: Roughly equivalent pricing (within 2-3%)
• OLED TVs: Black Friday still wins by 5-10%, but Presidents Day is the second-best opportunity
• 75-inch and larger: Presidents Day consistently beats Black Friday because large-format TVs are harder to sell in high volume

Our Top Picks for Presidents Day 2026

Best Value: TCL S-Series 65-Inch

TCL's S-Series offers incredible value during model-year transitions. Expect the 65-inch version to drop below $300 — exceptional for a Roku-equipped 4K TV with HDR support.

Best Mid-Range: Samsung Crystal UHD

The Samsung 65-inch Crystal UHD hits a sweet spot of brand reputation, image quality, and smart TV features. Presidents Day pricing typically brings it to its annual low.

Best Premium: LG C-Series OLED

LG's C-Series OLED is the enthusiast's choice. While OLED deals are deeper on Black Friday, Presidents Day still offers meaningful savings — especially on the outgoing model year.

Best Big Screen: Hisense U-Series 75-Inch

The Hisense 75-inch U-Series represents massive value in the large-format category. Mini-LED backlighting, impressive HDR performance, and Presidents Day pricing that makes 75 inches accessible.

Buying Strategy

Know Your Room

Measure your viewing distance. A 65-inch TV at 8 feet provides an immersive experience. At 12 feet, you want 75 inches. Buying a TV that's too small for your room is the most common mistake.

Prioritize These Features

1. 4K resolution — Standard. Don't buy anything less.
2. HDR support — HDR10 at minimum, Dolby Vision preferred.
3. Low input lag — Essential for gaming. Under 15ms is excellent.
4. Smart TV platform — Google TV, Roku, or built-in streaming. Avoid proprietary platforms with limited app support.

Skip These Upsells

• Extended warranties — Credit card benefits usually cover this for free
• Calibration services — YouTube calibration guides are free and effective
• Premium HDMI cables — A $10 cable performs identically to a $50 cable for 4K/60Hz content. The Amazon Basics High-Speed HDMI Cable is all you need.

Timing Within Presidents Day Weekend

Deals typically launch the Thursday before Presidents Day and run through Monday or Tuesday. Saturday and Sunday see the broadest selection. In-store shoppers should hit Best Buy and Costco Saturday morning for open-box and floor-model deals that don't appear online.

Online vs. In-Store

For specific models at specific prices, online shopping wins — you can compare instantly across retailers. For open-box, floor-model, and unadvertised clearance pricing, in-store wins. The best strategy is to identify your target model online, then check in-store for an even better open-box price.

Presidents Day is the TV buyer's secret weapon. While everyone waits for Black Friday, informed shoppers get the same quality at the same (or lower) prices in February — with better selection and zero holiday chaos.

---

As an Amazon Associate, BestElectronicsReviewed earns from qualifying purchases.