Do I need a macro lens?

For jewelry, watches, and small electronics, yes. A macro lens captures the fine detail that sells premium products. For larger items, a standard 50-85mm lens is sufficient.

How do I achieve pure white backgrounds?

Light the background separately and 1-2 stops brighter than the product. Verify with your histogram that the background reads 255/255/255 RGB. A calibrated monitor confirms this visually.

Best Setup for Product Photographers 2026