Question 1

Which is better, Apple TV 4K (3rd Gen) or Roku Ultra (2024)?

Accepted Answer

Both products scored 8.9/10 in our testing — it's a tie. Choose based on which features matter most to you.

Question 2

Is the Apple TV 4K (3rd Gen) worth it over the Roku Ultra (2024)?

Accepted Answer

The Apple TV 4K (3rd Gen) scores 8.9/10 while the Roku Ultra (2024) scores 8.9/10. The Apple TV 4K (3rd Gen) is our "Best Premium" pick in the Best Streaming Devices for 4K HDR 2026 category.

Apple TV 4K (3rd Gen) vs Roku Ultra (2024): Which to Buy?