HEAD-TO-HEAD COMPARISON
Roku Ultra (2024) vs Apple TV 4K (3rd Gen)
We compare the Roku Ultra (2024) and Apple TV 4K (3rd Gen) head-to-head on performance, features, value, and more. Here's which one wins.
Best for Cable Cutters
Roku Ultra (2024)
Users who want platform-neutral streaming with the best channel selection
Overall:8.9/10
Check price on Amazon Best for Apple Users
Apple TV 4K (3rd Gen)
iPhone/Mac households who want the best streaming experience
Overall:8.9/10
Check price on Amazon Score Breakdown
| Roku Ultra (2024) | Category | Apple TV 4K (3rd Gen) |
|---|---|---|
| 8.8/10 | Performance | ✓ 9.5/10 |
| 9/10 | Features | ✓ 9.2/10 |
| 9.2/10 | Ease of Use | ✓ 9.3/10 |
| 8.5/10 ✓ | Value | 7.5/10 |
| 8.9/10 | Overall | 8.9/10 |
Specs Comparison
| Roku Ultra (2024) | Spec | Apple TV 4K (3rd Gen) |
|---|---|---|
| 4K HDR, Dolby Vision, HDR10+ | Resolution | A15 Bionic |
| Dolby Atmos passthrough | Audio | 4K Dolby Vision, HDR10+, Dolby Atmos |
| Voice + lost remote finder | Remote | Apple Arcade compatible |
| Wi-Fi 6, Ethernet port | Connectivity | HomeKit hub, Thread border router |
Roku Ultra (2024)
Pros
- + Platform-neutral with all major apps
- + Ethernet port for reliable connection
- + Lost remote finder
- + Private listening on remote
Cons
- − Interface can feel dated
- − Higher price than competitors
- − No built-in voice assistant quality
Apple TV 4K (3rd Gen)
Pros
- + Fastest streaming device available
- + Doubles as HomeKit hub
- + Best gaming with Apple Arcade
- + Thread border router built-in
Cons
- − Most expensive option
- − Best with Apple ecosystem
- − Overkill for casual streaming
Read the full Best Streaming Devices 2026 guide for complete reviews of all 5 products.